Imagining war, Selling charity

(This blog was oringially posted at – The Conversation)

by Oliver Walton

Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played a friendly football match together on the stretch of No Man’s Land between their trenches. While the film’s power has been widely acknowledged, the propriety of the subject matter for advertising and fundraising has also been questioned. Continue reading